Gloria Mercedes Rodriguez is the owner of Finca San Jose and Nueva Granada. For four generations Finca Nueva Granada has embodied the force, faith and hope of a family of coffee producers. In 1815 Jose Maria Rodriguez and Josefina Rodriguez planted the first coffee trees with their own hands. Through the generations, the farm has passed through the hands of many committed farmers, beginning with Israel Rodriguez who, followed by Jose Maria Rodriguez cared for the farm until the most recent owner, Gloria Mercedes Rodriguez Fontan, took over. Ever the strong woman, Gloria has overcome gender barriers in an industry that has historically been the province of men and continues to personally supervise the process of cultivation.
