How does Barefoot go about sourcing amazing coffee? What are the criteria for selection? What does the program entail?
We thought about outlining the radical and intense process that Barefoot green coffee hunters go through. Sharing the difficulty in driving eight hours in a rickety little car to the precipice of a mountain to seek out the best coffee available. Instead here is what Christian Rotsko, Barefoot’s Roast Master General and fellow green coffee hunter said to an industry pro about how Barefoot buys coffee.
Coffee person: “How do you source coffee?”
Christian: “we find the coffee that tastes freaking awesome. And we buy it.”
(extended silent pause…)
coffee person: “…uhh, that sounds really simple.”
Christian: ” It is. Really simple but really hard work.”